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A Journal of School of Business and Management Technology

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Editor's Profile
Meet the distinguished professionals behind our
journal's editorial direction and peer review process.
COMFORT PAUL
She is a Lecturer in the Department of Marketing at the Federal Polytechnic, Nekede. She possesses over three decades of experience in marketing, management, and business development across both the corporate and academic sectors. She holds an MBA in Finance, an MSc in Marketing, and is currently pursuing a PhD in Marketing.

Her teaching and research interests include consumer behaviour, marketing communication, and marketing research. She is a Fellow of the National Institute of Marketing of Nigeria (FNIMN), Member Nigerian Institute of Management (NIM) and the Nigerian Institute of Public Relations (NIPR).
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